Batman, the saviour of Gotham city, has been roaming various neighborhoods to capture criminals, save the elderly and keep the city in order. He is creating so much value for the city that he becomes irreplaceable. Don’t you want to become the Batman of your organization? Let’s break down the value creation process step by…

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Are you the game changer, the disruptor in your organization? Is your business up-to-date with the new changes in consumer behavior and technology? When I decided to start an advertising agency in 2008, I had to follow a governmental program which requires the writing of a complete business plan. It was an annoying and time-consuming…

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Hey Quebecois Candidates!? It is time to Trump your campaign like a pro. Trump: the man we love to hate. I remember so vividly the moment when CNN announced the final results of the U.S. election. I was surprised and confused as to how it was possible. I started thinking about what I had missed.…

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If you are a superhero, you probably don’t have time to waste. You need an efficient and straightforward framework that helps you achieve your goals in a timely matter. A few years ago, I was working at a major Montreal-based media company as a user experience specialist when my attention was suddenly grabbed by three…

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